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Dear Customers,

In view of the developing Covid-19 situation Primassure would like to reassure all our customers that whatever advice the government gives, we are prepared to continue business as usual. Steps have been taken to assist our team with remote working and there should be no disruption to service levels.

We can be reached by phone, email and by post as usual. New and renewal policy documents will be sent out electronically and can be accessed in an emergency via the Primassure app.

We would also like to reassure all our customers that claims can be reported as our advisers remain available as usual.

In the meantime we would urge everyone to heed the official advice by observing the recommendations such as hand washing in order to minimise the risk to you and your family.

For general Corona advice we refer you to the NHS website :


For all other matters Primassure remains at your service.

Thank you. We will provide further updates should this situation change in any way.

We remain grateful for your support.



Jonathan Ganesh

Once again, thank you for you all your help which you extended in the morning to resolve this matter,

You are a credit to Primassure; and you have honoured my loyalty to Primassue as I have been a customer of Primassure for many years. Due to your actions today I will continue to be a customer of Primassure as you care value your customers.

Jonathan Ganesh
Personal Line Client
I just wanted to write and thank you for all your help with Peter’s insurances.  Your manner is always helpful and professional and I feel confident you are sourcing the best product for us.
It is good dealing with someone so reliable (calling back when you say you will!).
Thank you and best wishes!
Personal Line Client
Roger Hincliffe

I was recommended to Primassure by two trade associates and what a fresh approach they bring to the business. The premiums are very competitive but what has really impressed me is the back up service should you need extra cover or any other help. Craig and James are always available and get back very quickly with the answers one needs. Highly recommended!

Director Gemmologie
Juliette Davis

Professional and refreshing to work with. Their team are always on hand to help with our business needs as well as our clients cover.

London Rocks
Kelly Atley

We have been extremely happy with the customer service provided. All matters have always been dealt with quickly and efficiently. I highly recommend their service.

Financial Controller Annoushka
Antony Vanderpump

I switched to Primassure two years ago, the personal service is second to none, it’s like dealing with family and I always feel like I am in safe hands. The prices are very competitive, the premium was about 30% less than my old insurance company. Primassure is a progressive and reliable company, the chaps I deal with are hands on and always at the end of the phone to help. I highly recommend Primassure.

Director Sterling Creations Ltd
Andy Brookshaw

Primassure were recommended to us when opening our jewellery store. Grant was fantastic to deal with throughout the set up process and also helping us modify the policy half way through the year when we realised we needed to make a few amendments. His knowledge and experience were essential in areas where others wouldn’t have been able to help. I would recommend them to others in the jewellers industry looking for a high standard of insurance at a very competitive price.

Director Harrington Brookshaw
Stephen Perry

I have been using Primassure for my jewellery insurance for over five years. In that time I have found them to be incredibly helpful and professional. They are a personal business that like to stay in touch on a regular basis. All aspects of the policy are explained in detail. They are very likeable people who have a lot of knowledge in the jewellery insurance field. I would not hesitate to recommend than as an insurance company you can depend on. Lastly, they are very price conscious and deliver on their promises.

CEO & Founder Dynasty Regency & Harmony Jeweller’s

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